Thinking Forward

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Our deep knowledge base and strategic insights are the foundation of everything we do. And our thinking is what puts us ahead of the competition. 

In an ever-shifting healthcare landscape, we constantly stay out in front of the change and redefine our assumptions. All for the benefit of your brand.

Watch this space for our latest views on a range of healthcare communications issues. We’ll be sharing perspectives from some of our leading thinkers across all disciplines and regions.

  • Ogilvy Healthworld and CommonHealth Have Merged to Become
    Ogilvy CommonHealth Worldwide

    Chairman and CEO Matt Giegerich talks about the merger and how it will benefit clients. »

  • A Global Perspective

    At Ogilvy CommonHealth Worldwide, we have unique global brand management capabilities to meet our clients’ needs around the world. »

  • The Future of Global Brands in Pharma

    Only two out of the top 50 global brands are from the pharmaceutical sector. Here’s how we see that changing. »

  • The Future of Digitially-Driven Healthcare

    The pharmaceutical marketing model continues to invest predominantly in sales representatives to reach HCPs. We’ve reimagined a new model to achieve success. »

  • What is Medical Education?

    We’ve developed a simplified strategy to address the radical changes in the practice of medical education. »

  • Turning Patient Access Challenges into Opportunities

    There’s been a shift in power in the healthcare sector and it’s impacting what we do for our clients. Here’s how to turn market access challenges into opportunities. »

  • Optimizing ROI Through Integrated Marketing

    Pharma marketers should focus on three key steps when measuring integrated campaign ROI: audience type, channel mix, and timing. »

  • Investigating ‘Globish’

    The drive to make adverts understandable around the world by using a reduced palette of words and images is diluting the message, so a brand champion is needed to maintain the spark »