Top agency, Ogilvy Healthworld, invites London health enterprises to an idea pop-up shop on local high street in bid to get community and commerce fighting fit and healthy
LONDON, UK, 26 January 2012: Leading global healthcare communications agency, Ogilvy Healthworld, is opening an idea pop-up shop to offer free marketing and communications advice to health-related enterprises in London. The Ogilvy Healthworld Idea Shop will be manned by the agency’s advertising, PR, digital, medical education, consulting and market access experts who are keen to give something back to the local community by doing what they do best – generating ideas.
The Ogilvy Healthworld Idea Shop will open its doors on a London high street this March in a bid to get the local community and commerce fighting fit and healthy. Local health-related small businesses, charities and initiatives are invited along during the two day opening to benefit from a free 90 minute idea-thon to address their communications challenges and needs.
So how does it work? To ensure we can give the best ideas, applications must be made in advance via the Idea Shop blog and website: www.ideashop.ogilvy.co.uk. The application deadline is Monday 27th February 2012. We will then invite selected applicants to a free brainstorming session at the pop-up shop in Central London in March.
“There is a lot of excitement about the Idea Shop,” said Matt de Gruchy, Ogilvy Healthworld UK CEO. “As an agency, we are passionate about health, communications and idea generation and this is the perfect way for us to give something back to the community we work in. The Ogilvy Idea Shop is a proven success and we are confident the Ogilvy Healthworld Idea Shop will be just as successful, especially with its healthy twist.”
The Idea Shop was first launched by Ogilvy & Mather UK in 2010 and has since offered free ideas to businesses in Brixton, East London, Soho and, most recently, at Marketing Week Live! The Ogilvy Healthworld Idea Shop in March 2012 will be the first for the group’s global healthcare communications agency which forms part of Ogilvy CommonHealth Worldwide.
“The Ogilvy Idea Shop gave us a fantastic opportunity which we would never have been able to afford otherwise,” said James Gadsby-Peet, Battersea Dogs & Cats Home. “The team had really thought about the task that we gave them and provided us with great recommendations as to how to move forward. A lot of what they suggested has underpinned our thinking over the next 12 months.”
Contact
For enquires relating to the Ogilvy Healthworld Idea Shop, please contact: Idea.shop.health@ogilvy.com
Notes to editors
Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide (www.ogilvychww.com), part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com), represents the largest assembly of creative talent in the world of healthcare communications with 65 offices across 36 countries. Ogilvy CommonHealth Worldwide provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, scientific communications and publications and strategic consulting. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
WPP
WPP is a world leader in communication services. Through its operating companies, WPP provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing. The company employs 135,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.