LONDON, UK. 29 April - Ogilvy Healthworld, part of Ogilvy CommonHealth Worldwide (www.ogilvychww.com), today announced the appointment of Carsten Edwards to the role of Managing Partner of Market Access Services for Ogilvy Healthworld Market Access. Carsten will be joining the established team in June 2011.
Ogilvy Healthworld Market Access is the new London hub for Ogilvy CommonHealth Worldwide’s specialist market access services; creating a truly global market access service.
Ogilvy Healthworld Market Access offers a comprehensive range of in-market, regional and global market access services. These complement and enhance Ogilvy Healthworld's established disciplines to deliver consistent value messages to all stakeholders that have an influence over access to medicines. These disciplines include clinical trial recruitment and retention, brand planning, advertising, medical marketing communications and public relations.
Carsten joins Ogilvy Healthworld Market Access from Chandler Chicco Companies where he held the position of Managing Director for Brandtectonics Access. Prior to this, Carsten worked for Bristol Myers Squibb, where he held the position of Customer Marketing Manager. In this role he provided a critical contribution to the early commercialisation phase of key product launch programmes, including those in the field of oncology, immunology, virology, cardiovascular disease and diabetes.
Commenting on Carsten’s appointment, Gloria Gibbons, President: EMEA, AP, Latina of Ogilvy CommonHealth Worldwide said: “Carsten brings to our global and London based teams significant expertise and a great track record in delivering outcomes driven market access solutions for his clients.”
“At Ogilvy Healthworld Market Access we believe that market access should be at the heart of commercialisation strategies, and this is reflected in our comprehensive services and unique management structure. With a Managing Partner of Access Services and a Managing Partner of Access Operations, we construct and deliver best-in-class programmes that consider all the tools and channels that can influence payer decision making” she added.
In his role at Ogilvy Healthworld Market Access, Carsten will be responsible for working in partnership with the London and US based teams to deliver first-in-class access programmes and initiatives that meet the ever evolving market access needs of the industry.
Prior to joining BMS, Carsten held a range of positions including: Vice President & Director of Strategic Marketing, EURO RSCG Life; Senior Product Manager (Shire); Marketing Manager (Biogen); Clinical Development Manager (Serono) and Product Manager (Janssen Cilag).
Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, scientific communications and publications and strategic consulting. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Ogilvy Healthworld Access
Ogilvy Healthworld Market Access, part of the Ogilvy CommonHealth Worldwide network and a WPP company, is the new London hub for Ogilvy Commonhealth Worldwide’s specialist market access services.
Whether building, demonstrating or communicating a medicine's value, Ogilvy Healthworld Market Access provides clients with a breadth of access services for their in-market, regional or global market access needs.
From early stage protocol planning, to pre-launch brand building to post-launch payer marketing, Ogilvy Healthworld Market Access constructs integrated programmes that meet the current and future needs of a medicine.
Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide (www.ogilvychww.com), part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com), represents the largest assembly of creative talent in the world of healthcare communications with 65 offices across 36 countries. Ogilvy CommonHealth Worldwide provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, scientific communications and publications and strategic consulting. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
WPP
WPP is a world leader in communication services. Through its operating companies, WPP provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing. The company employs 135,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.
Contact:
Wendy Gerber, OHPR: 0207 108 6046
Wendy.Gerber@ogilvy.com