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Frank Hone Rob Benson A dedicated management team with centers in Asia, Europe and the United States, the Ogilvy Healthworld Global Business Group (GBG) is responsible for strategizing and delivering global integration through our worldwide network of offices and services. Ogilvy Healthworld GBG oversees strategic planning and practical processes to help international marketers build global cohesion to meet core brand objectives. Using proprietary Ogilvy Healthworld special knowledge and tools, GBG support, and integrate professional and consumer launches and other programs through our local affiliates around the world. |
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Frank Hone, Executive Vice President Contact:
Global Business Group, London, United Kingdom
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"The pharmaceutical industry is experiencing unprecedented change. Company executives and brand managers will increasingly look to their marketing partners for both strategic counsel and relevant and appropriate promotional deployment. At Ogilvy Healthworld, our 360 Degree perspective helps us build strong relationships with our clients to help chart new waters on both global and domestic fronts, by engaging stakeholders across the entire life of the brand."
"A key challenge facing the world pharmaceutical market will be creating ways to manage the still-evolving growth in consumer influence that's increasingly trapped in outdated regulation, supply-side dominated healthcare systems and time-frozen market sets."